ESP ENG

Mescalina is the substance which brings you to a new reality’s sensing.
The substance gives us a new way of seeing, perceiving and creating different ideas.
The toy that reinforces the bond
between parents and children from distance.

We were at the SoDA Global Member Meeting

We were at the SoDA Global Member Meeting in Miami, an event that brings together the most recognized advertising agencies in the world. Find out what we live in this experience.

© Mescalina 2017 / All rights reserved

The toy that reinforces the bond
between parents and children from distance.

TAR is an
airline

that transports hundreds of business people through Mexico, for those who have to leave their children every time they travel due to business, each time becomes harder due to the distance when they would love to be together.

We needed to create

an initiative to improve the travel experience of businessmen.

We created Snappy,

a toy that allows children to share their best moments with Dad.

It has a camera

so that the kid is able to record short videos and sends them to a mobile app.

Dad can watch
the videos

on his smartphone and reply with a voice message.
A flickering LED light on his toy, tells the child that dad’s there with a message.

We shipped 15
toys

to the most frequent travellers as an extension of our loyalty programs within a free round flight ticket.

We designed
Snappy

in a 3D printing machine.
A raspberry card enables all functions.
It gets WiFi access in order to connect to the app.

Results

We received requests from more travelers to get the toy, which is planned to be allied to a brand program in the future.