During the weekend, we were in Huatulco participating at FUSIONA 2017; an event that works as a space for cultural exchange around advertising and communication.
According to the organizers, it brings together year after year several personalities of the industry that are setting a trend not only in the country but internationally, backed by their developed projects.
Our general manager Fernando Treviño, was part of the roster of speakers at this edition with a presentation related to the world of advertising and entrepreneurship.
Fernando gave a talk about how to undertake and pursue your own ideas from the particular situation and reality of each person, in which he emphasized the commitment that this implies and the importance of looking for what makes you happy.
"Being an entrepreneur implies commitment and having a dream, and this dream to pursue every minute of your life," he said. He set as an example Mescalina, as a result of having clear what is wanted and striving to materialize it.
"At Mescalina, we create brand experiences that people enjoy," he added referring to the day-to-day work carried out by the agency.
At this event, we also presented Bark Tracker, a developing project that came to our hands after facing one of the shocked realitys in México: only 30% of the dogs of the dogs from the country have an owner. The rest of them, are abandoned or got lost.
Thats why, with the support of Consejo Nacional de Ciencia y Tecnología (Conacyt), Mescalina is working on a data base that gathers general information and a profile made with the bark print of each dog, in order to localize it, in case of lost.
With this kind of actions, we reaffirm once again our commitment to continue strengthening the industry in Mexico and to continue doing great things.