Fernando Treviño, Director and Founding Partner of the agency, told us his perspective of our history, which has filled us with experience, learning and amazing people.
At the beginning of January, we started with a new account in Mescalina and we are very excited for the challenge that implies.
In 2018 the number of marketing professionals that will use Artificial Intelligence (AI) to optimize and personalize advertising during the user's virtual sessions will increase.
"My story Cinépolis", is a website where Club Cinépolis members can learn the information that fed their story during 2017.
In September 2017, Mexico suffered an earthquake that marked the lives of thousands of families due to human and material losses. In the middle of the chaos, thousands of pets left scared of their homes to seek shelter from danger or to try to find their owners. Many, never returned home.
In order to strengthen the relationship with our client Cinépolis, we launched an initiative in the Morelia’s enterprise through the Nikon 360 technology, which is better known as Halo Pixel.
In Mescalina we are excited by the activations like this one, that elevates the senses to the limit and open the doors to a new reality.
New technologies will play a remarkable role because they will impact considerably in our lives in the following years.
Could you imagine all the excitement of speed?
Last week Mescalina participated in the Marketing & Innovation Summit held by the Business Republic Innovation Group in Mexico City.
At this event, we also presented Bark Tracker, a developing project that came to our hands after facing one of the shocked realitys in México: only 30% of the dogs of the dogs from the country have an owner.
The launch of the campaign took place on September 11th at the official website of this promotion.
I tried to find inspiration on the walls: "Love in each pixel and in each line" reads in one of them. I thought about the substance, the formula, the Mescaline, read our bible for the fifth time.
In Mescalina, we are conquering that challenge: to integrate all our areas to this modality in orther to achieve small goals, until the final and major one is reached.
In recent days, we were at the event "Business in the Digital World" organized by COPARMEX Michoacán, that brought together several professionals of this area.
We were at the SoDA Global Member Meeting in Miami, an event that brings together the most recognized advertising agencies in the world. Find out what we live in this experience.
This year we attended another edition of the Campus Party in the city of Guadalajara. See what we learned on this experience.
SoDA Report is a publication that brings together research, thought leadership and case studies from some of the world's leading digital and technological innovation agencies.
We have just returned from the Awwwards Conference 2017 and still continue with that creative inertia that left us the event. This was the most interesting, different and original things we saw.
Free The Bass, an experience that offered users a journey through sound.
We develop a VR experience to welcome our new talents.
Our client TAR Airlines was sponsor of the largest comic book event in Mexico: La Conque.
We prepare a workshop of digital and business trends to bring our projects to the forefront.
“No pares de volar”, it is the new concept that speaks of the excitement of conquering the sky through the excellent service offered by the airline.
We are already working on our first project with VR technology to keep the promise of innovation that we have with our customers.
This year our case, Handy Park, has been included in the shortlist of the category "Innovation in Print & Outdoor".
During the previous week, part of our team attended the SXSW, an event that brings together the interactive, music and cinema industries in a week full of conferences, exhibitions and demonstrations of the latest innovation and technology trends in the category.
On February 11, we celebrated our 5th anniversary and we did it in a big way: we launched our new website, and held a workshop in which we presented the 2017-2019 strategy of the agency based on 5 Pillars to be strengthened.
Thanks to the PEI (Incentive Program for Innovation) awarded by Conacyt, we develop innovation projects with a great impact on the advertising industry.
Thanks to our Handy Park project, we were awarded a Silver Sun in the 31st Edition of the Ibero-American Festival of Advertising Communication “El Sol”, in the Outdoor, Services and Institutions Sector category.
In May we organized the First Behance Portfolio Review in Morelia, with the participation of 16 professionals from various branches of Design, among which, Tania Toledo won the first place.