Our data mindset

Gather the right signals, analyze for decisions, and activate experiences that drive results.

Gathering

Event & identity capture done right: promotions, site/app, media and CRM signals mapped to a shared taxonomy and consent-safe by design.

Analysis

Live BI and predictive models turn signals into decisions. Baselines, forecasting (demand/churn/propensity) and anomaly alerts your team can act on.

Activation

Personalised experiences that sell: Smart Content and Experience Management orchestrate messages and journeys across channels with frequency/fatigue governance.

What we do

Make data move your business—turn insights into revenue.

Business Intelligence

Transform your data into smarter decisions with our real-time dashboards and predictive models; This helps you understand clients, foresee trends, reduce churn, and make quick, confident decisions.

Smart Content

The right message, at the right time. We design data-driven creative content that reaches the right audience and turns it into revenue; with the best format, increasing engagement, interaction, and generating measurable sales.

Experience Management

We create personalized experiences for every customer, strengthening customer loyalty, increasing customer lifetime value (CLTV), and balancing frequency with engagement.

We helped more than 100 businesses

Trusted by brands. Recognized by the industry.
Effie Award
Marketing
effectiveness
iab México
Digital
innovation
el Sol
Creative
excellence

Gather the right signals, analyze them into decisions, and activate experiences that deliver measurable business results.

Decision-Grade Data

Your Embedded Squad

A senior strategist, BI lead, content ops and CRM automation working inside your channels and tools.
Privacy-First by Design

PII encrypted at rest/in transit • Least-privilege access • DPAs & data retention guardrails that match your policies.

About us

from data
to CX
to business results

Stories with numbers: +198% e-commerce, 2.6× visit frequency, −35% churn. Before/after and the method behind it.

12+

Years experience

30+

Satisfied clients

$80M+

Clients revenue generated

38

Professionals in team

Testimonials

Evidence,
not slogans

“They help us land projects and are highly proactive, which lets us capitalize on market trends.”

Griselle Echeverría
Head of Digital Marketing

“An agile partner that adapts to new challenges regardless of the tools or technologies—always seeking a deep understanding of the brand and its audiences.”

Carlos Carreño
Director, Omnichannel Marketing

“They take on the business challenge as their own. They understand our objectives and support us in meeting them by providing the information we need to make decisions.”

Marco García
Director, Content & Event Cine

“Mescalina has a strong client-service focus—strategic and creative. Plus, a human, empathetic, honest, and responsible partner.”

Andreina Palacios
Digital & CX Global Director

“A partner focused on problem-solving and results, with strong analytics and ecosystem data-integration capabilities.”

Norberto Guevara
IMC, Salty Snacks LATAM

“A partner oriented toward innovation—that’s what has enabled them to deliver disruptive projects.”

Sergio Carranza
Head of Ecommerce & Digital Marketing

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